Get Elected! Internet Marketing Strategies for Politicians

Get Elected! Internet Marketing Strategies for Politicians

The days of a political campaign buying billboards, handing out buttons and kissing babies and expecting to win is over. Political marketing is officially in a digital age. Your political campaign should be also.

Let’s face it – “Old School” political marketing is expensive. But you may buying billboards and putting up street signs because everyone else is doing it, right?

Wrong!

This is 2016 – and the smarter digital candidates will dominate their local elections.

Don’t be left behind.

Your campaign needs to be both efficient and effective with the campaign dollars you have raised.

That’s where we come in.

5 Star Strategic Results provides local political campaigns the Internet Marketing tools and services needed to connect with current supporters and reach potential voters in ways that the other candidates can only dream of.

Candidates for Local, Regional and State office need to build a comprehensive strategy around the Internet.  Traditional mediums such as yard signs, newspaper, palm cards, and expensive direct mail are still valuable.  However, political digital marketing is the most effective and affordable strategy to create name recognition, engage voters, raise donations, and get the vote out.

The last 8 years have dramatically transformed political marketing strategy.  At the Presidential level, 2008 was the year of the Internet.  More voters connected online than ever before.  In 2012, social media emerged as the dominant channel to engage voters and get the vote out.  Now in 2016, new technologies such as programmatic advertising, lead ads, and retargeting are completely changing political marketing strategies.  While these strategies are being used on the national stage, they can be used effectively at a local level.

For down-ballot elections, at a city, county, regional or even state level, internet strategy is absolutely crucial to success. A successful campaign will incorporate the following core components:

• Dynamic websites
• Video
• Mobile Strategy
• Comprehensive Social Media
• Advanced “robo-calling”
• Email marketing
• Programmatic Advertising
• Retargeting
• Microtargetting
• Digital Fundraising

The internet strategy required to win elections at a local and regional level is unique.  Rather than guessing, contact our team for a free and confidential strategy meeting.

Who Do We Work With

• Judges (Magistrate, State, Superior) — Note:  You may need to change the names in your geographic area
• Solicitor General and District Attorney
• School Board
• County Commissioners
• City Council
• Tax Collector/Commissioner
• Sheriff
• Clerk of Court
• State Senate
• State House and Senate
• US Senate and Congress

The days of simply relying on traditional marketing to win local elections are gone.  With a limited window to reach and engage local voters, it is critical that every digital tool is used.  Our team can get your message and brand in front of hundreds to thousands of voters each day – at a price that will fit your budget.

The Game has changed…We take your campaigns to a new level by  providing the following services:

• Dynamic Website w/Retargeting
• Facebook Fan Page and Group
• Customized Videos
• Programmatic Constituent Targeting
• Political Drops (think Robo Calling on Steroids!)

Political campaigns have a small window to reach the largest possible audience of eligible voters. Your campaign needs to employ 21st Century tools to reach 21st Century voters. Local Marketing Muscle has the tools; let’s get started on your campaign today.

Contact us today for a free and confidential strategy meeting.

Elysse Curry

352-263-6655

elysse@5starstrategicresults.com