When I, and my team, are “interviewing” clients to decide if we want to engage with them, these are the KPI’s we look for in a potential client. Over the years it has saved us from a lot of stress…We appreciate everyone, however, we do not work with everyone.
Are We A Good Fit for Each Other?
We can only take on a limited number of new clients each month. We believe in focused, personal service. We make a serious commitment to the clients we take on and it is important that we work with the RIGHT KIND of companies. We are looking for high integrity companies that have a good reputation and deliver high-quality work. In addition, our clients must dedicate the time, personnel, and financial resources required to make the project a success. These are the 6 criteria we feel need to be in place to have a successful working relationship:
PERFORMANCE: Only good companies with high-performance standards will be considered.
UNDERSTANDING: It is essential to have a good understanding of the benefits and the general concepts of advertising and marketing.
GROWTH CAPACITY: Need to have the ability and willingness to grow your company and be able to handle new business.
IMPLEMENTATION: Must be able and willing to accept and implement input.
STAFF: Designate a staff member to shepherd the project internally.
INVESTMENT: You have to be able to pay for marketing services and fulfillment costs.
We have learned over the years that these items are essential to forging a win/win relationship.